Challenge
Jodi Giglio, an incumbent Council Woman for the Town of Riverhead, was running for re-election with minimal social media presence, no politically-affiliated Facebook Page, and only 3 weeks until the election.
Solution
To aggressively build a large brand awareness campaign for name recognition, target demographics known for consistently voting every election and highlight important social issues facing the town. Our team created a Facebook and Instagram Ad Campaign targeting distinct area codes, ages, demographics, and political affiliations. The campaign ran for two weeks prior to the election and until the voting polls were closed. We ran 11 Ad’s while A/B testing all ads.
Results
- Reach: 11,000
- Impressions: 22,000
- Estimated Ad Recall: 1400
- Budget: $300
- She was the only candidate on her slate to win council person!